This article: 'Anything and everything is possible' for outdoor' (2009) contains answers, to questions regarding current Outdoor Advertising, by leading staff members, from the companies Clear Channel and JCDecaux. There are many interesting and relevant points raised which discuss how advertiser's are trying to engage with customers using technology and innovation. The article describes why outdoor advertising is a 'cutting-edge media' and states that with the advances in technology, advertising can be updated and adapted almost instantly.
Sam Bird (head of innovation, JCDecaux) expresses that 'consumers minds are changing' in regards to interacting with advertising. Bird continues and expresses how there are now mass participant outdoor advertising events' including 'sing along digital bus shelters, highlighting the publics increased appetite for engaging outdoor experiences.' This point argues that the public want engaging outdoor experience. I can see the appeal of making a space such as a bus shelter interesting, however I also feel that it is very intrusive, we do not expect to wait for a bus surrounded by digital screens and 'sing along' interactions.
I also found this article relevant which discusses the 'Digital Outdoor,' written in 2010 this text provides a useful insight in to the growth of the use of digital outdoor advertising, however I will need to consider that these figures are not up-to-date and will have changed since this was written. It provide examples of some of the leading outdoor advertising agencies and examples of companies campaigns, such as Nike using digital billboards to update England's football score.
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