p.312
p.317
'In postmodernity, we are hard-pressed to find any space or any object that isn't communication or advertising something beyond itself.'
Extract from: The End of Everything: Jean Baudrillard - Sage Publications
http://www.sagepub.com/upm-data/36029_14.pdf
Advertiser's are constantly trying to find news ways of marketing their products, the latest technologies are used in new and exciting ways to attract consumers attention. Baudrillard describes how 'in order to make an impression, cultural displays must be more and more spectacular' this applies to my research regarding outdoor advertising. Billboards, for example, are becoming increasingly less static, using screens, motion and interactive media advertising in outdoor spaces is becoming arguably harder to ignore.
Below I decided to find examples of innovative outdoor advertising which support the point that 'cultural displays must be more and more spectacular'
Ralph Lauren 4D projections on the store front on London's Bond Street
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Tesco''s virtual shopping boards, people can scan items to buy using their phones
McDonald's interactive billboard game
Virgin's live interactive billboard uses a copywriter to personalise references about individuals stood under the arrow
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