Unswooshing

Adbuster's launched a campaign against Nike with an aim to 'uncool' the Sportwear brand and expose the use of unethical sweatshops and human right abuses. Culture Jammer's have used various tactics to create parodies of Nike's advertisements including replacing Tiger Wood's smile with a trademark 'Swoosh,' replacing Nike's slogan with 'Just Don't Do It' and also personalising Nike trainer's with words such as 'Sweatshop.'    

I found a very interesting article on http://www.antimedia.net/nikesweatshop/ called 'Jamming the Jammer's.' This Article explains how Nike are aware of the effect and popularity of Jamming and have decided to use it as an advantage by 'jamming their own billboards,' the corporation seeks to get as much media coverage as it can get. 

Here is an example of what the author of the article wrote about Nike's tactic of 'Jamming the Jammers':

'This is really dangerous stuff because it adds to the cynicism felt by ordinary citizens to do something about their world. By pretending to be a group of ordinary citizens expressing community concern, but in fact being just the latest branding tactic of a largely faceless transnational corporation, it casts doubt on every other community group organising around principles of community concern. Every time I now hear a community group expressing concern I will wonder what corporate interests are at stake.'

Below is an example of an Adbuster 'tactical briefing' to help 'unswoosh' Nike:

'Just do it: Don't busy another pair of Nikes and urge your friends to do the same. If you already own a pair then take a marker and paint a blackspot over the logo for all to see. And next time you walk past a Niketown, slap a Just Douche It or All Empires must Fall poster on the front door or window...or better still, go inside and draw little black dots everywhere. And help spread the #UNSWOOSHNIKE meme so the whole world knows that Nike's production of top down, mega corporate cool is final coming to an end.'

(https://www.adbusters.org/blogs/adbusters-blog/tactical-briefing)