'The beauty industry is the beast'
Advertising within the Fashion Industry uses people's bodies to sell a product. It's concerning how desensitised we have become to seeing underweight, even gaunt-looking models, which are use to indicate what kind of appearance is appealing. In the mid 1990's Adbusters created a parody of Calvin Klein's advertising campaign. The jammers subverted the usual fashionable image of the brand to of a woman vomiting over a toilet whilst questioning 'why are 9/10 women dissatisfied with some aspect of their bodies?'
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