The website http://brandedcities.com offers solutions, using outdoor advertising, to help brands reach the 'ever-elusive consumer,' by creating advertisements which can't be simply skipped over or avoided. The Branded Cities network uses the term and method of 'brandscaping' where brand experiences are merged with people's lives. I found it shocking how the company is selling the point that people can't avoid these adverts and how they also describe outdoor spaces as a 'controlled environment.'
The website has a section called 'Just Branded' with examples of their work, such as huge adverts which can take up the entire wall of a building. It also features showcases of campaigns by brands such as Red Bull and McDonalds with numerous examples of outdoor advertising and 'digital domination' in locations such as Times Square.
'Our stage, your show, take it outdoors'
The website has a section called 'Just Branded' with examples of their work, such as huge adverts which can take up the entire wall of a building. It also features showcases of campaigns by brands such as Red Bull and McDonalds with numerous examples of outdoor advertising and 'digital domination' in locations such as Times Square.
'Our stage, your show, take it outdoors'
The leading outdoor advertising company in the UK is 'JCDecaux' - further research
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