First Things First Manifesto

(http://www.designishistory.com/1960/first-things-first/)

Whilst looking at the responsibility of the designer within advertising I thought it was important to research the First Things First Manifesto. The original manifesto addressed the social responsibility of the designer, it was written in 1963 by Kevin Garland and was then signed by 21 of his colleagues. I read the following text by Matthew Soar which discusses the The First Things First Manifesto as a call for designer's social responsibility.