Whilst researching my topic I have came across key terms which are important for me to understand and be able to use:
- Détournement - Refers to 'turning around' and applies to reversing or subverting an images meaning.
- Dérive - 'Literally "the drift," the dérive was an idea borrowed from the Dadaists. The Situationists defined it as "locomotion without a goal." (Lasn, P102, 2000)
- Meme - These are the core images and slogans of a corporation which a jammer uses to manipulate e.g jammers use the Nike's recognisable swoosh logo
- Situationist - Refers to the French 1960's, avante-garde movement which critiqued capitalism. Relates to the theory or practical activity of constructing situations.
- Transgression - an act that goes against a law, rule, or code of conduct; an offence.
- Postmodern Culture - Nothing is original, everything is consumed
- Commodify - to treat (something that cannot be owned or that everyone has a right to) like a product that can be bought and sold; to turn (as an intrinsic value or a work of art) into a commodity
- Subversion - the act of trying to destroy or damage an established system or government
- Counterculture - a culture with values and customs are very different from and usually opposed to those accepted by most of society; is a subculture
- Propaganda - ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government, etc.
- Homogeneous - composed of parts or elements that are all of the same kind
- Hyperreality - generally defined as a condition in which what is real and what is fiction merge together so that there is no clear distinction between where one ends and the other begins - simulated versions of reality
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